Wal-Mart Canada to get narrowcasting digital displays

As Wal-Mart continues to inch ever closer to knowing our very thoughts as we peruse its aisles, the mega-corporation has announced plans to install narrowcasting digital displays in its Canadian locales. Reportedly, EK3 Technologies’ subsidiary company ShopCast “has signed an exclusive agreement to install EK3 digital merchandising solutions in Wal-Mart Canada stores,” which could mean that spots would air based on current buying trends or inventory levels. This dynamic approach to filling customers’ heads with ideas of what to purchase will supposedly “enable [Wal-Mart] to strategically reach out to guests in-store to inform, entertain and help save them money.” There’s no word as to when this could hit US-based Wally Worlds, but it probably won’t be long.

[Via InformationWeek, image courtesy of USA Today]

Read | Permalink | Email this | Comments

Office Depot Featured Gadget: Xbox 360 Platinum System Packs the power to bring games to life!

Written by Darren Murph. Read more great feeds at is source WEBSITE

More Gadgets articles

Bookmark this article

[+] Digg: Feature this article
[+] Del.icio.us: Bookmark this article
[+] Furl: Bookmark this article

Wear your blood group on your phone with the Blood Trip charm strap
(September 26th, 2008)
Mini Solar Charger Cell Phone Strap
(February 5th, 2008)
The elephant-sized ad in the room
(November 20th, 2007)
TiVo looks to serve up demographic data to marketers
(November 8th, 2007)
(November 5th, 2007)

No comments

There are still no comments on this article.

Leave your comment...

If you want to leave your comment on this article, simply fill out the next form:

You can use these XHTML tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> .