Philips announces new TiVo-like DVRs at IFA
Filed under: Home Entertainment
Word on the street is that Philips has decided to dip its collective toes into the DVR world with a new line of products that appear, at least ostensibly, to compete with TiVo. Like the “TiVo Suggestions” feature that the recorder-company offers, Philips’ new devices tout user preference tracking, which will “learn” different user’s likes and dislikes, and create custom sets of programming geared towards those tastes. The new line will also be able to access and download YouTube and other internet video, as well as podcast content. Advertising on the new boxes will also follow user’s watching habits, thus ensuring a steady flow of laser-targeted ads beamed directly at your face. Apparently the new products will begin their lifecycle as software for PCs, but will eventually become set-top boxes for the living room. What’s really interesting here is that Philips used to manufacture TiVo hardware, which increases the chances of cross-pollination (and lawsuits) oh… about tenfold.
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