LG leader in sales of phones with touch screen

LG Electronics (LG) leader in the production and sale of phones with touch screen, which are beginning to dominate the premium segment. The company announced that its sales of such models have reached 7 million units by the end of the second quarter of this year. But only a little time has passed since the early release of the world's first mobile phone with a fully touch screen - Prada from LG.

Viewty KE990 c is a leader among all models with touch screen from LG. Its sales reached 2 million units. The popularity of high-quality phone attributable 5 Mp camera and touch-friendly interface that makes it easy to edit photos. It is followed by model KF600, using LG developed a convenient touch interface InteractPad, as well as Voyager (for the Russian market, unfortunately, not available) - The first mobile phone equipped with a touch interface, and keyboard QWERTY. Each of these models was sold in quantities of 1.6 and 1.3 million respectively. Prada Phone from LG also sold well, despite the high cost.

Growing sales of phones with touch screen as a strong impetus for the general sales LG. The average price of one model of the 7 million sold LG phones with touch screen is $ 530. Especially important was for the overall success of the company LG high level of sales of premium models, including Viewty, Voyager and KF600 in Europe and North America.

Growth in sales of phones with touch administration also played an important role in increasing brand recognition LG. Awareness of the brand companies in the UK rose to 91.4% in 2007 compared to 80% in 2005 (according to an international study that helps determine the level of brand recognition). During the same period in the U.S., where the company LG has launched the sale of the huge number of touch phones, including Voyager, KF600 and Vu (for the Russian market, unfortunately, not available), the level of brand recognition company rose to 83.1% versus 65.1 %.

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